Updated: Jun 16
Hiring a professional photographer might seem like an unnecessary splurge for a small business. After all, what’s the purpose of a best friend with an iPhone or teenager with an SLR camera and a tripod, if not to help you take photos for your business?
I thought so too, until I met Sydney Barrett - a photographer with a passion for small business and owner of Four Lane Photo. I had an amazing photoshoot in the hills of wine country, a venue Sydney organized for me, and I’m a believer. Here are the three main reasons why I hired a professional photographer… and why you should too.
Elevate Your Website and Brand
Stock photos are great but professional photos elevate your brand, and eliminate the risk of you and your competitors having the same generic stock photos on your website (Yikes!).
C’mon, I’m a Wix designer so my website looked great before… but the professional photography really took it up a notch. Don’t you agree?
Sydney ensured that all my photos look professional and authentic - not staged.
Pro tip 1: Work with your photographer to determine what you want to achieve from your photos. You must start with a goal in mind.
Pro tip 2: Make sure you name and tag your photos for an easy SEO boost.
Great Social Media Content
Professional photography can increase brand awareness, value and engagement. Of course, my social media has lots of DIY photography with my posts but now I also have professional photography to rotate into my posting schedule.
This combo helps to reinforce my brand image with my customers and the results have been more engagement with my content.
Get More Sales AKA - MAKE MORE $$
This is probably the number one reason to hire a professional photographer. Professional photography sets you and your product apart. High quality images are more likely to resonate with your audience. This means they may engage longer on your website… and the longer they stay on your website, the more likely you are to convert them into paying customers. Sounds good, right?!
Quality images may cost more upfront, but they’ll be a part of your marketing arsenal for a long time… you’re virtually guaranteed a solid return on your investment.
Are you ready to hire a professional photographer for your business? I offer website branding and photography packages with the amazing Four Lane Photo for locals in the San Diego area. You can even receive a special rate when you purchase one of my bundles when you book in the month of June or July 2021! Contact me for details at email@example.com and let’s get started.